Occupancy analytics, honestly
A sensor shows presence, not value
Fifty notes on measuring how space is actually used: which method answers which question, what to do in the first month, how to read the output, and where measuring space turns into monitoring people.
Core notes remain method-focused; separate guides compare named tools. No unverified accuracy percentages. Nothing here is legal advice.
The gap this collection is about
Occupancy analytics counts presence in space over time. Everything else — utilisation, demand, whether a floor is worth keeping — is inferred, and the inference is where the decisions actually get made.
The technical evidence in “A sensor shows presence, not value” describes the building, while the effort required to install, test and maintain it is project work. When teams research employee monitoring software, employee monitoring software can provide time and project context for that operational effort without replacing the sensor platform as the source of truth for physical occupancy.
What is directly observed is narrow: something was detected in a zone at a time, for how long, and sometimes how many. What gets inferred is everything else. That the detection was a person rather than a cleaning trolley. That one detection is one person rather than somebody carrying three devices. That a desk with a bag on it is in use, or is not. And above all, that absence means not needed, which is the largest leap and the one driving the most expensive decisions.
For a public, independent reference related to “A sensor shows presence, not value”, consult the ISO standards catalogue. Its principles provide a useful check on scope, terminology, governance and the claims made during procurement or review.
Presence is not value
A room used twice a week looks wasteful on a utilisation report. Whether it is depends on what happens in it, and no sensor can see that.
Low occupancy has at least six plausible readings: the space is genuinely unnecessary, it is badly designed, it is hard to book, nobody knows it exists, it is used for something invisible to the sensor, or it is used rarely and the rare use matters enormously.
High numbers are just as ambiguous and get far less scrutiny, because they confirm what facilities teams want to hear. A crowded floor can mean genuine demand, or it can mean people have nowhere else to go.
Three numbers that get confused
Occupancy is how many are present. Utilisation is how much capacity was used over a period. Capacity itself has three competing definitions — design, comfortable and fire safety — and which one you use changes every ratio downstream.
A room at four people out of twelve is fully occupied for booking purposes and a third utilised, and both statements are true.
Then there is the denominator. Working hours or all hours, weekdays or all days, bookable hours or total. Switching from a round-the-clock basis to working hours roughly triples every figure without anything changing in the building — which is why benchmark comparisons between organisations are close to meaningless unless the definitions travel with them, and they rarely do.
Peak and average drive opposite decisions
A building at 45% average occupancy and 92% peak is two different buildings depending on which number reaches the decision. Average drives "we have too much space"; peak drives "we cannot fit everybody". Both are usually true at once, and a building sized to the average fails on its busiest day.
Never publish one without the other. A report quoting average alone will be used to justify reduction, and nobody will ask about the busiest day until after the decision is made.
Calibration decides whether any of it is real
Sensors produce numbers immediately. Whether those numbers mean anything is settled in the first few weeks, and that work cannot be done retrospectively: a sensor counting a walkway for six months has produced six months of inflated figures that nobody can un-inflate.
The work is unglamorous. Count people physically in your busiest spaces, at varied times, over a week. Compare against the sensor for the same minutes. Set timeouts from what you observed rather than from the supplier default. Expect to move a quarter of the devices. Establish your error band and state it whenever figures are used afterwards.
And set an alert for any device reporting nothing, because a dead sensor reports zero — which looks like an empty desk rather than a fault.
Which method answers which question
Six ways to count, each with different blind spots, and the choice should follow the question rather than the supplier's catalogue.
Badge and access data you already hold. It answers building-level headcount and nothing about specific spaces. It counts cards rather than people, most systems record entries without exits, and two people through one door on one swipe is common enough to matter.
Booking systems record intention, not presence. The comparison between booked hours and sensed hours is the single most useful figure the two sources produce together, because the no-show rate is almost always larger than anybody believed.
Infrared detects movement, not presence. Somebody reading or on a call stops registering once the timeout passes. Cheap, adequate for binary desk-level questions, and incapable of counting.
Thermal and depth sensors count people without producing an identifiable image, which is why they are chosen for rooms and entrances. Verify what the device actually transmits rather than accepting the datasheet.
Device counting is free because the access points are already there, and unreliable because people carry different numbers of devices, laptops persist after their owners leave, and modern devices randomise their identifiers.
Cameras are the most capable and carry the highest cost in trust. Several data protection regimes require you to consider whether a less intrusive method would do, and for most occupancy questions one would.
Low utilisation usually means the wrong space, not too much
This is the finding that most often survives proper analysis, and it is almost never the first proposal.
The data rarely shows uniform emptiness. It shows patterns: large rooms used by small groups, open desks empty while quiet space is contested, one floor busy and another ignored. That is a mismatch picture, not an excess picture, and the response is different.
Subdividing a twelve-person room that hosts meetings of three typically raises measured utilisation sharply and resolves the shortage people complain about. Most buildings are short of somewhere to take a call, somewhere genuinely quiet, and somewhere for two people to talk briefly — all cheap to create, and all absorbing demand that is currently hitting meeting rooms.
Space given up cannot usually be taken back, certainly not at the same price. The asymmetry is severe: keeping too much costs rent, releasing too much costs the ability to operate. Redesign first, measure the result, and reduction remains available afterwards better informed. The reverse order is not available.
Where it stops being about space
Occupancy analytics and workplace monitoring use overlapping technology for different purposes. The distinction is not technical: it is which question is asked. "How is this space used" produces an aggregate count about a place. "Where is this person" produces an answer about an individual. The same sensor does both.
Programmes cross that line gradually and by request rather than by design. A manager asks whether their team is coming in. HR asks during a dispute. Security asks who was on the floor. Each request is individually reasonable and each one granted changes what the system is.
What holds the line is partly procedural — a written purpose, a reporting floor, a named person who refuses — and partly technical. Not retaining the desk-to-person mapping makes individual attribution impossible rather than merely prohibited, which is a much stronger position.
It also protects the data. Once people know occupancy figures affect them, behaviour adapts: badge in and leave, sit at the sensed desk, book the room and not use it. The readings stop describing the building and start describing the incentive.
What the core notes deliberately avoid
Product rankings inside the core notes. Named products appear only in separate comparison guides, so the method and governance advice remains independent of a particular supplier.
No accuracy percentages. The figures in circulation were measured under favourable conditions, in a different building, by the party selling the device. What matters is how you verify accuracy in yours, which is a week of counting.
And no claim that measurement removes judgement. Every reading needs interpretation, and the interpretation is where the decision lives.
What this covers
From the first question to the decision nobody can defend
Eight sections, in the order a programme actually runs: deciding whether to measure at all, choosing a method, deploying it, reading the output, acting on it, and the people and obligations around all of that.
What it measures
Everything above the raw detection is inference, and the inference is where the decisions get made.
6 notes →Counting methods
Six ways to count, each with different blind spots. Match the method to the question and deploy no more.
7 notes →Deploying it
Errors found later cannot be corrected in data already collected, which makes the first month decisive.
7 notes →Reading the data
Never publish average without peak. The two drive opposite decisions and both are usually true.
7 notes →Acting on it
Low utilisation has two readings: too much space, or the wrong space. The second is more often correct.
6 notes →The people in the building
The line is crossed gradually and by request. Each individual request is reasonable and each one granted changes what the system is.
7 notes →Obligations
Aggregating at the device means the detailed data never exists, which removes most of the obligations with it.
5 notes →Reference
The end state as a description, the twelve failures, and the order to do things in.
5 notes →If you are starting
Three things to do before anybody buys a sensor
Name the decision
What will this data inform, who makes that call, and what reading would change it. Write the threshold before the data arrives.
Write the limits
No individual data, no team-level reporting, no feed into attendance or performance. Stated at the start, limits are believed; added later, they are not.
Check what you already hold
Badge records and booking data answer more than people expect, and observation with a clipboard answers the rest. If they settle it, the programme is unnecessary.
All 50 notes
All fifty notes, by subject
- What Occupancy Analytics Actually Measures
- Presence Is Not Value
- The Questions Worth Asking First
- Utilisation, Occupancy, Capacity: Three Different Numbers
- What a Good Measurement Programme Looks Like
- When Not to Measure At All
- Badge and Access Data
- Desk and Room Booking Systems
- Passive Infrared Sensors
- Thermal and Depth Sensors
- Network and Device Counting
- Cameras and Vision Counting
- Which Method Answers Which Question
- Sensor Placement That Works
- Calibration and the First Month
- Coverage Gaps and What They Hide
- Power, Network and Maintenance
- Retrofit Versus New Build
- Pilots That Tell You Something
- Vendor Claims and How to Test Them
- Baselines Before Conclusions
- Peak, Average and the Gap Between Them
- Seasonality in Building Data
- Meeting Rooms: the Numbers Everybody Misreads
- Desk Utilisation and the Attendance Question
- Comparing Floors, Buildings and Sites
- When the Data Contradicts What People Say
- Reducing Space: the Decision and Its Evidence
- Redesigning Rather Than Shrinking
- Booking Policy Changes
- Cleaning, Catering and Facilities Scheduling
- Energy and HVAC Driven by Occupancy
- What the Data Cannot Justify
- Telling Staff What Is Measured
- The Line Between Space Data and Surveillance
- Anonymity, Aggregation and Small Numbers
- Works Councils, Unions and Consultation
- When Occupancy Data Becomes Attendance Monitoring
- Gaming the Sensors
- Accessibility and Who Gets Counted Wrong
Product comparisons
Tool guides for responsible workplace decisions
Three detailed shortlists covering employee monitoring, time tracking and workplace occupancy, with pilot and governance checks.
7 Employee Monitoring Tools for Teams That Need Clear Governance
Seven employee monitoring tools compared by transparency, reporting, implementation effort and the safeguards needed for proportionate use.
Compare 7 tools →10 Time Tracking Tools for Hybrid and Distributed Teams
Ten time tracking tools compared for project records, timesheets, billing, automation and responsible adoption across hybrid work.
Compare 10 tools →13 Workplace Occupancy and Space Management Tools Compared
Thirteen tools compared for workplace visibility, occupancy evidence, space booking, portfolio planning and responsible hybrid-work decisions.
Compare 13 tools →The short version
Measure less than you are offered
Calibrate before anybody quotes a figure, report peak alongside average, and keep it about the space rather than the people in it.